TURNING AN INACTIVE LINKEDIN PRESENCE INTO A CONSISTENT B2B MARKETING CHANNEL.
Situation
Totally Chocolate had completed a corporate rebrand, but its LinkedIn presence was not yet translating that brand direction into consistent B2B visibility. The opportunity was to show corporate buyers how custom chocolate, engraving and bespoke packaging could support client relationships, employee experiences, events and corporate milestones.
What RGC Changed
- Built a focused B2B content strategy around the existing brand direction.
- Introduced insight-led carousels and statistics infographics.
- Connected the products to practical corporate gifting use cases.
- Directed AI-assisted lifestyle and seasonal creative production.
- Maintained content continuity through a marketing leadership transition.
Executive validation
The portfolio records direct validation from Totally Chocolate President Justin Walford for the improvement in the brand’s visual and strategic LinkedIn presence.
Closing insight
A rebrand does not create visibility by itself. RGC connected existing brand direction with B2B content strategy and consistent execution.